Client

Precor

Type of Work

Custom Exhibits

Year

2015

Precor at BodyPower: A fitness experience reimagined

When Precor, a global leader in fitness equipment, joined hands with TIFC for BodyPower Expo Mumbai, they sought more than just a traditional exhibition space. They envisioned an interactive, high-energy environment that would embody the essence of fitness. First Rain Exhibits transformed this vision into a dynamic and immersive brand experience.

Designing a fitness-inspired space

The challenge was to create a space that didn’t just display fitness equipment but allowed visitors to experience it. First Rain designed a multi-level structure that seamlessly blended functionality with excitement:

  • Bold Branding & Visibility: Towering trusses ensured high visibility, while strategic lighting amplified the impact.
  • A Two-Story Activation: The ground floor housed meeting rooms for business discussions, while an upper-level DJ zone infused energy into the space.
  • Authentic Gym Ambience: Unlike conventional exhibition flooring, soft rubber mats replicated the feel of a real workout space, reinforcing Precor’s commitment to an immersive experience.

Creating an electric atmosphere

A DJ curated high-energy beats, transforming the space into a pulsating fitness zone where visitors could test equipment in a true gym-like setting. This wasn’t just an exhibition—it was an activation that engaged, inspired, and elevated Precor’s brand presence.

From Vision to Reality: What Our Partners Say About Us

Professional. Creative. Reliable.

We would like to thank First Rain for a job very well executed during our show at Body Power 2017. Their design sense, professional approach & eye for detail made our booth stand out and get noticed. We commend their professionalism and will definitely like to work with them for our future projects.

Executive- Precor/ The India Fitness Connect

A standout moment in fitness exhibition

The result was a seamless blend of product showcase and interactive engagement. With a perfect mix of business, entertainment, and hands-on experiences, Precor’s space at BodyPower wasn’t just visited—it was truly lived.