Client

Invisalign

Type of Work

Custom Exhibits

Year

2018

Invisalign at the Indian Orthodonic Conference: A brand built on clarity

Invisalign is a brand that has transformed orthodontics through innovation, comfort, and near-invisibility. As pioneers in clear aligner technology, their approach to teeth straightening is clean, precise, and patient-friendly.

At the Indian Orthodontic Conference 2018, held across Jaipur and Kochi, Invisalign needed an exhibit that would not just display products—but embody their philosophy of transparency, progress, and smart design. That’s where First Rain Exhibits stepped in.

Shaping design around innovation

To bring Invisalign’s essence to life, we leaned into the very thing that defines their product: form.

The booth was crafted with a fascia that mirrored the shape of their iconic aligners—subtle, curved, and seamless. This visual metaphor instantly connected visitors to the brand’s core offering: invisible transformation.

The experience design – Learning Meets Engagement

Invisalign’s booth wasn’t just a product display. It was a space designed for education and interaction, catering to India’s evolving orthodontic community.

Classroom Zone

A dedicated seminar space at the back of the booth served as a micro learning theatre. Short presentations and discussions took place here, reinforcing Invisalign’s role as a thought leader in the industry.

Interactive Round Table

At the front, a futuristic round table became the centre of product engagement. Transparent trays, digital visuals, and a clean seating layout turned casual visitors into curious participants.

Fascia as Storytelling

The backlit acrylic cut-out of the Invisalign aligner curved across the fascia—not just a design element, but a bold statement of the brand’s uniqueness.

Design that’s as smart as the product

From material choices to flow planning, every part of the booth was created to echo Invisalign’s values:

  • Clean lines and smooth finishes for a clinical-modern feel
  • Modular functionality to adapt across both locations
  • Seamless visitor journey—from awareness to understanding

Why Invisalign chose First Rain

A brand built on subtlety and science needed a partner who could balance technical precision with emotional clarity. First Rain Exhibits delivered both.
Together, we designed spaces that were:

  • Intuitive, without being overwhelming
  • Visually striking, without being loud
  • Purpose-driven, from front to back

Creating spaces that educate, elevate & engage

With Invisalign, the goal wasn’t to grab attention—it was to earn it through thoughtful design. Across two editions of IOC, our collaboration helped position Invisalign not just as a product—but as a brand leading the future of orthodontics in India.