Client
Indian Banks Association
Type of Work
Custom Exhibits
Year
2018
Riding the waves of opportunity: A showcase of India at SIBOS 2024
When the Indian Banks Association (IBA)—the premier service organization of India’s banking industry—set its sights on the prestigious SIBOS 2024 in Boston, USA, they needed more than a pavilion. They needed a stage to position India as the most preferred investment destination to the global financial community. Team First Rain Exhibits rose to the occasion, crafting an experience that truly embodied India’s potential and promise.
India – Wave of Opportunity: A design story
The theme, “India – Waves of Opportunity”, wasn’t just a concept; it was a vision brought to life. Alternating overhead waves became the focal point, symbolizing the dynamic flow of opportunities India offers to investors worldwide. Bold India branding, thoughtfully designed open lounges, and an inviting meet-and-greet reception created an immersive space for meaningful interactions. Every design element resonated with India’s vibrancy and the immense potential of its financial sector.
The First Rain promise: Trust, creativity and execution
Entrusted to execute this prestigious pavilion on behalf of eight participating Indian banks, our team knew the stakes were high. With the responsibility to showcase India on the international stage, we meticulously planned every detail—combining bold aesthetics with functionality to create a booth that stood out in the buzzing SIBOS exhibition.
Why it Worked:
Innovative Design Concept: A visual narrative crafted around India’s vast opportunities, with a striking “waves” design that captivated visitors.
Impeccable Execution: Seamlessly managed timelines and processes ensured a hassle-free experience for the Indian Banks Association.
Global Appeal: The design effectively communicated India’s potential to a global audience, leaving a lasting impression.
Testimonial
Seamless Global Collaboration
One of the most efficient and successful projects I’ve managed with an international team. First Rain stood out with their attention to detail and exceptional time and expectation management. A truly professional team. I look forward to future collaborations.
Fabrication Partner – Boston
Making an Impact on Global Stage
At SIBOS 2024, we didn’t just build a pavilion; we created a platform for India’s financial future. Together with the Indian Banks Association, we delivered a bold and innovative presence that highlighted India’s strength, potential, and vision as a global investment destination.
With First Rain Exhibits, IBA’s pavilion wasn’t just seen—it was remembered.
