Client
Thailand Tourism
Type of Work
Custom Exhibits
Year
2018-Ongoing
Tourism Authority of Thailand at SATTE 2020: A Vibrant Celebration of Culture
The Tourism Authority of Thailand (TAT) has long been a symbol of cultural richness, global connectivity, and hospitality. At SATTE 2020, TAT set out to captivate the audience with a booth that reflected the heart of Thailand—vivid, engaging, and welcoming. First Rain was entrusted with the task of bringing this vision to life.
Designing a landmark for collaboration
The 420 sqm exhibition stand was meticulously designed to embody both the functionality and vibrancy of Thailand. The structure housed 53 workstations, each equipped with ample storage, enabling TAT’s partners to host productive discussions with visitors. At the heart of the booth lay an exclusive VIP lounge, a serene space that elevated the experience for esteemed guests.
To further enhance engagement, a creative activity zone was placed on one side, inviting attendees to participate in interactive experiences that reflected Thailand’s artistry. Complementing this was the inclusion of two elegant bar counters, offering guests a taste of Thai hospitality.
A showcase of Thailand’s splendor
The design strategically placed a massive LED screen behind the reception, becoming the centerpiece of the booth. The screen showcased Thailand’s scenic landscapes, rich heritage, and modern attractions, immersing visitors in the essence of the country. This visual spectacle not only captured attention but also inspired a deep connection with Thailand as a premier travel destination.
Focused on connections and brand identity
The layout of the stand was crafted to ensure smooth navigation and meaningful engagement. Each element adhered to TAT’s branding guidelines, combining traditional Thai aesthetics with a contemporary edge. The result was a space that facilitated collaboration while evoking the charm and allure of Thailand.
Testimonial
Best exhibition company
This is the best Exhibition company that you can trust in quality and on time delivery. Hope to work with you again.
Agency Partner – Thailand
A stand that left a lasting impression
TAT’s presence at SATTE 2020 was a resounding success. The thoughtfully designed booth brought together the beauty of Thailand and the functionality required for a bustling trade fair. Visitors left with a renewed appreciation for Thailand’s culture and its potential as a must-visit destination.
Through innovative design and attention to detail, First Rain created a space that not only met but exceeded expectations, solidifying TAT’s position as a global leader in tourism.
