Client

Roca

Type of Work

Custom Exhibits

Year

2022-Ongoing

Roca at Acetech: Redefining bathroom solutions with sustainability and innovation

Roca, a global leader in bathroom solutions, brought its commitment to sustainability and innovation to Acetech, one of India’s premier trade fairs for architecture, building materials, and design. With a strong foundation in eco-friendly practices and a focus on corporate social responsibility, Roca aimed to showcase its cutting-edge products while connecting with the Indian audience.

Our challenge was clear

To adapt Roca’s global design ethos to the preferences of Indian consumers. The concept of a digital catalogue was central to their vision, and it was our job to translate this idea into an engaging and memorable physical experience.

Crafting a bold and immersive journey

To capture Roca’s essence, we approached the exhibition space as a journey where every element drew visitors deeper into their innovative world.

  • Striking Entrance: Bold colours and sleek design elements welcomed visitors, instantly conveying Roca’s modernity.
  • Distinct Zones: The stall featured dedicated sections for Roca’s diverse product categories, allowing visitors to connect with the brand’s offerings at a personal level.
  • Luxury Showcase: The ARMANI-ROCA zone stood out as a testament to elegance and sophistication, reflecting the premium quality of Roca’s high-end range.

Design Highlights: Where form meets function

The stall design combined minimalist aesthetics with impactful messaging

Sleek and Contemporary

Black dominated the colour palette, creating a sophisticated backdrop that allowed the products to shine.

Graphic Messaging

Strategically placed visuals highlighted Roca’s unique selling points, ensuring clarity and engagement.

Structural Ingenuity

Panel-like structures supported a striking fascia that carried bold branding, seamlessly blending functionality with visual appeal.

Bringing Roca’s story to life

We elevated the experience with immersive audio-visual elements

  • Digital displays and projections brought Roca’s story to life, showcasing their products in action.
  • Interactive features created a multisensory environment, ensuring visitors left with a lasting impression of Roca’s commitment to sustainability and innovation.

A showcase of excellence

The final result was more than just an exhibition stand; it was a bold statement of Roca’s brand identity. By combining innovative design, clear messaging, and cutting-edge technology, the stand resonated with visitors and showcased Roca’s dedication to excellence and eco-friendly practices.

At First Rain Exhibits, we pride ourselves on crafting spaces that go beyond functionality to tell our clients’ stories. For Roca, we delivered a stand that not only met but exceeded expectations, leaving a lasting mark on Acetech.