Client

LG

Type of Work

Custom Exhibits

Year

2016

LG at ACREX India: Crafting an unforgettable presence

At First Rain, we don’t just build exhibition spaces—we create experiences. Our collaboration with LG at ACREX India, one of the most significant HVAC trade shows in the APAC region, was a testament to this philosophy. Together, we transformed an initial concept into a visually striking and highly engaging booth that resonated with visitors and industry leaders alike.

Bringing innovation to centre stage

The highlight of LG’s showcase was the global launch of their Multi-V system, a breakthrough in HVAC technology. Our task was to fabricate a booth that not only complemented this innovation but also provided an immersive brand experience. The 270-degree LED screen wrap became the focal point, captivating audiences with dynamic visuals that brought LG’s cutting-edge solutions to life .

Designing with purpose

Every element of the booth was meticulously crafted to reflect LG’s commitment to innovation and sustainability. Beyond merely displaying products, we designed a space that told a story—one that seamlessly integrated industrial, commercial, home, outdoor, and indoor air solutions. The layout ensured that each category had its own presence while maintaining a cohesive visitor journey.

A bold presence in a crowded hall

Standing out in a trade show as vast as ACREX requires more than just great products—it demands a powerful visual statement. The booth’s towering 6-meter fascia, coupled with illuminated LG logos, ensured maximum visibility from across the hall. This commanding presence reinforced LG’s market leadership and showcased First Rain’s expertise in creating impactful brand environments.

A collaboration that defined success

This project was more than just a build—it was a collaborative effort that brought LG’s vision to life. Every detail, from spatial planning to messaging, was executed with precision, ensuring a flawless presentation of LG’s innovations. The result was a booth that was not just part of the exhibition—it became a landmark of creativity, teamwork, and excellence.

At First Rain, we take pride in crafting exhibition spaces that leave a lasting impression. With LG at ACREX India, we didn’t just build a booth—we created an experience that truly reflected the future of HVAC technology.