Client

Normet

Type of Work

Custom Exhibits

Year

2018

Elevating standards: Normet at bauma Africa 2019

At Bauma Africa 2024, Normet—a global leader in sustainable and digital transformation in construction and mining—set out to make an indelible mark. With a vision to showcase their robust machinery and cutting-edge solutions, they entrusted First Rain Exhibits to create an exhibition booth that stood tall among over 700 exhibitors from 40 countries.

The result? A 150 sqm mezzanine stall that embodied innovation, functionality, and bold branding, perfectly aligning with Normet’s motto: “For Tough Jobs.”

Transforming vision to reality

Buoyed by their success in India, Normet decided to carry forward the same impactful design to the African stage. The two-level exhibition stand was a masterstroke of both form and function:

  • Level One: A welcoming reception area paired with refreshment counters and a strategic display of Normet’s massive machinery.
  • Level Two: An exclusive meeting space that offered a panoramic view of the bustling exhibition hall, creating an atmosphere of privacy and sophistication.

The bold branding and super-large graphics wrapped the stall from top to bottom, ensuring Normet’s message was loud, clear, and impossible to miss.

The First Rain difference:  Collaboration and precision

Normet’s mission to lead transformation required an exhibition partner that understood the essence of their brand. First Rain Exhibits took this responsibility to heart, designing a booth that perfectly represented Normet’s values of innovation and strength.

Why it Worked:

Strategic Functionality: A thoughtfully designed mezzanine layout catered to both customer engagement and private discussions.

Immersive Design: Seamless integration of machinery and graphics ensured a grand and cohesive visual impact.

Global Appeal: The design adapted flawlessly to the African audience while staying true to Normet’s global identity.

Impact at bauma Africa

Normet’s pavilion at Bauma Africa 2024 wasn’t just a booth; it was a statement of innovation and strength. Together with First Rain Exhibits, they achieved a design that was as bold and durable as the machinery it represented.

First Rain Exhibits delivered a space that didn’t just reflect Normet’s identity—it elevated it.